Mumbai, India – Euro Pratik Sales Limited, a fast-growing brand in the decorative wall panel and laminate industry, is set to launch its ₹451.31 crore initial public offering (IPO) on September 16, 2025. The three-day book-building issue, consisting entirely of an offer for sale (OFS) of 1.83 crore shares, will close on September 18, with tentative listing on the BSE and NSE scheduled for September 23, 2025.
IPO Structure and Investor Allocation
The IPO is priced in the band of ₹235–₹247 per share, with a face value of ₹1 per share. The minimum retail investment has been fixed at ₹14,820 for 60 shares.
Investor categories are structured as follows:
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Retail Investors: Minimum 1 lot (60 shares), maximum 13 lots (780 shares) worth ₹1.92 lakh.
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S-HNIs: Minimum 14 lots (₹2.07 lakh).
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B-HNIs: Minimum 68 lots (₹10.07 lakh).
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Employee Quota: Shares offered at a discount of ₹13 per share.
The allocation pattern reserves not more than 50% of the net offer for QIBs, not less than 35% for retail investors, and not less than 15% for NIIs. Axis Capital Ltd. is the book running lead manager, while MUFG Intime India Pvt. Ltd. acts as the registrar.
Promoter holding will dilute from 87.97% pre-issue to 70.1% post-issue, reflecting a significant ownership unlock while retaining majority control.
Company Overview: Fast-Fashion in Decorative Interiors
Founded in 2010, Euro Pratik Sales Limited has positioned itself as one of India’s largest organized players in the decorative wall panel segment. With a product portfolio spanning 30 categories and 3,000 designs, the company is recognized for innovation, including products such as Louvres, Chisel, and Auris.
Operating on an asset-light model, the company acts as a seller and marketer rather than a manufacturer, giving it scalability and flexibility. Its products are eco-friendly, anti-bacterial, anti-fungal, and made from recycled materials, offering sustainable alternatives to wallpapers, wood, and paints.
The company’s reach extends across 116 cities in India with 180 distributors across 25 states and five union territories, alongside exports to six international markets including Singapore, UAE, and Australia.
Financial Performance and Valuation
Euro Pratik Sales has posted strong financial growth, reporting a 27% revenue increase and 22% rise in PAT in FY25 compared with FY24.
As of March 2025:
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Total Income: ₹291.52 crore
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PAT: ₹76.44 crore
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EBITDA Margin: 38.74%
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PAT Margin: 26.08%
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ROE: 39.18%
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ROCE: 44.58%
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Debt-to-Equity: 0.01, reflecting a nearly debt-free balance sheet
At the upper price band, the IPO implies a market capitalization of ₹2,524 crore and a price-to-book value of 10.77x.
Investor Outlook
With a strong brand presence in the premium decorative interiors segment, an asset-light business model, and industry-leading margins, Euro Pratik Sales presents itself as a differentiated consumer-facing IPO.
However, as a pure OFS, the proceeds will not flow into company expansion. Investor appetite will largely depend on valuation comfort, growth sustainability, and confidence in the promoters’ ability to drive long-term scale.
