Yimutian Inc. (proposed ticker: YMT) has officially priced its initial public offering on the NASDAQ Global Market at $4.10 per share, offering 5,010,000 shares for a total raise of $20.54 million. With a planned 180-day lockup period and quiet period expiration on September 29, 2025, this IPO marks a major milestone for the Beijing-based agri-tech leader.
Founded with a clear mission to increase the value of farmland through innovation and industry expertise, Yimutian has become the largest agricultural B2B platform in mainland China, based on monthly active merchants in 2024. Led by CEO Jinhong Deng, the company has successfully digitized a traditionally fragmented and offline supply chain, connecting buyers and sellers across the entire agricultural value chain.
Yimutian’s platform includes the Yimutian App and complementary Douniu App, which together enable product posting, supply matching, real-time quotation tracking, and communication for over 39 million merchants. In 2024 alone, the platform facilitated more than 147 million searches, 583 million calls and instant messages, and 187 million potential transactions. This high level of user engagement not only illustrates broad market adoption but also serves as a powerful data engine to optimize its AI-driven matching algorithm.
Beyond its core digital commerce services, Yimutian has expanded into smart farming and agricultural sourcing and trading, positioning itself as a fully integrated agri-tech solution provider. Its smart farming initiative leverages market insights to select high-value produce for cultivation across regional production zones, ensuring consistent product availability throughout the year. At the same time, its sourcing and trading operations help local farmers reach regional bulk buyers via both online and offline channels, including a network of 12 offline stores.
The company reported revenues of RMB161.3 million (US$22.2 million) in 2024, showcasing strong monetization potential from its membership and value-added services. With more than 340 cities and 2,800 counties currently covered in China, Yimutian benefits from a favorable market environment marked by increasing digital infrastructure penetration and growing demand for transparent agricultural supply chains.
As investors evaluate upcoming IPO opportunities, Yimutian stands out for its proven scalability, deep industry expertise, and AI-powered technology foundation. The YMT IPO offers exposure to one of the fastest-growing segments in the global agriculture technology industry — and could be a strategic opportunity for those looking to invest in the future of digital agriculture.
