Crazy Snacks Limited IPO Overview
Crazy Snacks Limited, a leading North Indian snacks and bakery manufacturer, is set to launch its Initial Public Offering (IPO) to fuel expansion and reduce debt. Founded in 1995, the company is known for its diverse product portfolio under three distinct brands—Crazy, Bity, and Baked Gold—offering everything from affordable namkeens to premium bakery goods.
IPO Details
The IPO comprises a fresh issue of 56 lakh equity shares and an offer for sale of 13.98 lakh shares, aggregating to an undisclosed amount. The issue is structured as a bookbuilding IPO, and shares will be listed on the BSE SME platform. The price band, lot size, and issue dates are yet to be announced.
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Face Value: ₹10 per share
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Fresh Issue: 56,00,000 equity shares
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Offer for Sale: 13,98,000 equity shares
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Listing At: BSE SME
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Pre-Issue Shareholding: 1,79,38,830 shares
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Promoters: Navin Kumar Agarwal and Upma Agrawal
Reservation for Investors:
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QIB (Qualified Institutional Buyers): Not more than 50%
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Retail Investors: Not less than 35%
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Non-Institutional Investors (NII): Not more than 15%
Company Snapshot
Crazy Snacks operates over 140 products ranging from ₹2 to ₹150, appealing to mass and premium markets alike. With operations concentrated in Uttar Pradesh and Bihar—accounting for 97% of revenue—the company has built a strong regional foothold supported by two manufacturing units, 999 distributors, and a fleet of 35 distribution vehicles.
Key Product Categories:
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Rusks, Cookies
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Cakes, Breads & Buns
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Chips, Popcorn, Namkeens
Competitive Advantages:
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Wide product range catering to all price segments
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In-house packaging and logistics
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Strong quality control protocols
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Regional dominance in North India
Financial Performance (₹ in Crore)
| Period Ended | 30-Jun-24 | FY23-24 | FY22-23 | FY21-22 |
|---|---|---|---|---|
| Revenue | 26.03 | 129.08 | 89.17 | 77.97 |
| Profit After Tax | 1.28 | 5.32 | 3.54 | 2.11 |
| Net Worth | 32.4 | 31.12 | 26.3 | 19.49 |
| Total Borrowings | 49.21 | 45.22 | 48.01 | 26.18 |
| Assets | 91.08 | 85.9 | 88.61 | 55.24 |
Key Financial Metrics
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ROE: 17.08%
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ROCE: 14.16%
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Debt/Equity: 1.45
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PAT Margin: 4.17%
Use of IPO Proceeds
The net proceeds from the IPO will be directed toward:
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Capital Expenditure: ₹99.2 million for machinery and infrastructure upgrades.
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Debt Repayment: ₹57.06 million to reduce financial liabilities.
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General Corporate Purposes: To enhance business operations and support future growth.
Conclusion
With a proven track record, solid financial growth, and strategic plans for capacity expansion, Crazy Snacks Limited’s IPO offers investors a taste of opportunity in India’s fast-growing FMCG sector. The strong regional presence, diversified product base, and prudent financial management position the company well for sustained growth post-listing.
